The Art and Science | Heart and Soul of Dissemination

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Graphic of a man on a mountaintop, spreading the news via a megaphone.September 2013

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A special initiative of the National Dissemination Center for Children with Disabilities (NICHCY) has been sharing what we’ve learned over the years about effective dissemination. This section of our website distills what we know and gives you tools to use in your own dissemination activities.

We welcome your exploration of this special area of our website, for it’s near and dear to our efforts on behalf of children with disabilities, their families, and the professionals who work for their well-being and success at home, in school, and in our communities.


About the Dissemination Initiative
Find out why we’ve created this website, who’s involved, and how you can get involved.

We’re All Disseminators: Why This Info is Relevant to You
Find out why you’re a disseminator and how this special initiative of NICHCY’s can be put to use in your own area.

Tools for Disseminators
Connect with the resources emerging from the Dissemination Initiative.  Here, you’ll find the series Disseminating for Impact, a Guide to Using Facebook in Dissemination, the Evaluation Toolkit, and more.

Quick Tips for Disseminators seriesAn accenting red star, to show a new resource on NICHCY's website
The Dissemination Initiative has included many webinars, the highlights of which are captured in these quick tips. Topics include using social media to drive your website traffic, matching which social media you use with which audience, using GooglePlus for collaboration, managing your project’s Twitter account, and why the future of websites is mobile!

Create a Great TA Website
If you’re a project in the TA&D network, this 4-page guide is written especially for you. It’s all about how to create a great website that provides your visitors with on-the-spot technical assistance, including making sure that search engines find you and that web visitors can easily read and share your information with others.

Build a Dissemination Plan for Your ProjectAn accenting red star, to show a new resource on NICHCY's website
Connect with NICHCY’s new online tool called Build-a-Plan, designed to help you build dissemination plans for your TA&D project. There’s even a workbook to help you use the Build-a-Plan tool!

The Dissemination Research Base
Connect with what the research has to tell us about effective practices in dissemination.

Start with Yourself: A Dissemination Self-Inventory
Take this Dissemination Self-Inventory to assess your dissemination plans and strategies, identify strengths and weaknesses, and revise your plan as needed.

First Element of Effective Dissemination: Involve Your Intended Users
Effective dissemination needs to involve intended users from the planning stage on. Why? How?

Element 2: Involve Dissemination Sources
Consider ways to partner with other organizations in your dissemination efforts.

Element 3: Mindfully Craft Your Content
The written word alone isn’t enough to create change or increase users’ knowledge or skills. Crafting the content is vital to dissemination success.

Element 4: Disseminate Through Different Media
Text-only, PDF, audio, blogs, webpages, intermediaries, telephone, email, newsletters, briefs, white papers… so many choices of how you’ll get your message to your users. How do you decide?

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NOTICE: NICHCY is going away, but its resources are not. Find hundreds of legacy NICHCY publications, as well as our training curriculum on IDEA 2004, in the Center for Parent Information and Resources' Library at This website will remain available until September 30, 2014. After that date, web visitors will be automatically redirected to