From NICHCY’s Quick Tips for Disseminators series
Think about how you access the internet these days…
Have you started bringing a tablet to meetings and conferences instead of a laptop? Market research predicts that more tablet computers will be sold in 2013 than laptops–that’s a big first in a new trend!
NICHCY’s seen a HUGE increase in the number of users coming to our website on mobile devices. Check out these stats, and you’ll see what we mean:
- May, 2011: 3% of website traffic came from mobile devices
- May, 2012: 8% of traffic
- May, 2013: 16% of traffic
That’s a 435% increase in the proportion of web traffic coming from mobile devices in the past two years!
You can find out what’s happening on your website, mobile-traffic-wise, using Google Analytics. In Google Analytics, you’ll find the report under Audiences, then Mobile, then Overview (see the snapshot at the right).
You also have the option to run a report on which mobile devices are being used. That report can be helpful if you’re developing an app for Apple or Android markets.
Making your site mobile friendly
There are two ways to make a website mobile friendly:
A mobile site is more or less a copy of your existing website that optimizes your content when a mobile device is detected. It requires a separate URL, e.g., http://m.readingrockets.org/ vs. http://www.readingrockets.org
Responsive design is a more flexible and search-engine friendly solution that doesn’t require a separate URL, but can be expensive.
Want to know more? This article from Smart Solutions offers a more detailed analysis of mobile vs. responsive design: http://www.smartz.com/web-development/mobile/mobile-vs-responsive-design/.
As with most decisions, your choice will depend on a variety of factors. Explore options with your staff and website manager/developer. Our Create a Great TA Website page is another helpful resource!
Would you like to visit another page in the Quick Tips for Disseminators series?
The Future is Mobile! (You’re already here)