How to build your social media team

Because social media marketing has evolved beyond hiring a student who knows Facebook, you need to build an integrated social media team. This article will tell you the skill sets you’ll need to create social media content (e.g., writer, editor), how to engage your customers via social media, and how to analyze your success in social media. (posted November 27, 2012)
http://heidicohen.com/how-to-build-your-social-media-team/