Element 3: Mindfully Craft Your Content

January 2011 | Links updated, May 2013What is the content of your message, your product? How do you decide what you're going to say, and how you're going to say it?Offering information alone isn't enough to create change or influence action, as many a systems-change project has learned. Mindfully crafting the content you'll disseminate is crucial to getting the content past the hands of your users and into their minds and actions.This page focuses … [Read more...]

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